SEO Projects
1) www.bodiesbeautiful.co.uk
Client Description:
Cosmetic surgery clinic - breast surgery, tummy tuck, plastic surgery overseas, lap band surgery in Prague, Europe.
Keywords:
| cosmetic surgery abroad |
#3 |
| plastic surgery abroad |
#4 |
| lap band abroad |
#1 |
| breast uplift abroad |
#5 |
| (* The rank in Google UK search engine) |
2) www.renewyourjourney.com.au
Client Description:
The goal of Renew You is to educate and empower you to make conscious, wise choices that will impact your long-term wellness.
Keywords:
| weight loss plans |
#5* |
| weight loss program |
#7 |
| hormonal imbalance |
#5 |
| hormone imbalance |
#6 |
| allergy relief |
#4 |
| (* The rank in Google AU search engine) |
3) www.genite.com/
Client Description:
Genite offers wide range of notice boards, magnetic notice board, cork notice board, outdoor notice boards, weatherproof notice board and more.
Keywords:
| whiteboards |
#1 * |
| umbrella stand |
#2 |
| noticeboards |
#3 |
| coat stands |
#5 |
| a boards |
#5 |
| (* The rank in Google UK search engine) |
4) www.masterslogistics.co.uk
Client Description:
Masters Furniture Solutions are a premier UK Furniture Delivery courier, and Large & Heavy Parcel storage and distribution service.
Keywords:
| heavy parcel delivery |
#5* |
| large parcel |
#7 |
| furniture courier |
#4 |
| heavy parcel courier |
#5 |
| (* The rank in Google UK search engine) |
PPC Projects
1) www.SmallBusinessLoanCentral.com
An online portal offering quick loans for small businesses across USA
Budget: $8,000 per month
Goal: Generate quality leads at the lowest possible cost by targeting all types of small businesses owners.
Challenge: Need to setup a new website which will have the best layout in marketing point-of-view. Competing with experienced online loan experts, it was difficult to push our ad on top 3-4 due to high bid rate. Increase sales and profit and at the same time keep the costs.
Plan of Action: Create the new layout of the website which suits our marketing requirements and goes well with PPC and SEO campaigns. Run the campaign in the selected time during the day which enhances our chance to get better exposure with our target segment. Create theme based campaigns & ad groups
Result: Since the time I took the project over the PPC campaign has started to get some good CTR – an increase from 2% to 8%. I have focused on sales driven keywords rather than generic keywords, which gave us only traffic without any sales/leads. After this initial success and our recommendation the website has been re-designed and has become more interesting for visitors.
2) www.Genite.com
Genite.com is a one stop online shop for all your A-boards, Signage and Point of Sale Equipments.
Budget: £10,000 per month
Goal: Client goal was to cut down the AdWords Cost to the given budget without negative effect on Sales & Conversions and at the same time increase business ROI.
Challenge: Increase or maintain conversions at low cost. Increase sales and profit and at the same time control the cost.
Plan of Action: Perform deep campaign analysis. Identify non-performing Ad Groups, keywords & Ad Copies. Research new keywords having low bid and high search count. Create theme based campaigns & ad groups. Execute A/B Split Testing over Ad copies. Use most appropriate keywords match types. Choose suitable landing page to achieve high conversion rate
Achievements:
| Month |
CTR |
Conv. |
Cost/Conv. |
| May 08 |
1.97% |
183 |
£89.85 |
| Dec 08 |
3.39% |
203 |
£56.46 |
| Jan 09 |
7.53% |
268 |
£42.34 |
|
